Clarity, strategy, and momentum for small brands with big ideas.

FOR ONE PERSON BUSINESSES

THE CREATIVE GROWTH SPRINT

Growing a one person business is an inherently creative act.

But it's easy to get stuck in #bigbiz definitions of success. The Creative Growth Sprint is a group program to stretch your own definition of success and build the growth strategy that brings your vision to life.

The next live cohort is in autumn 2026.

JOIN THE WAITLIST

DESIGN YOUR BUSINESS GARDEN

Your one person business is an ecosystem.

A garden that you get to design, grow, and enjoy spending time in every season.

This self-guided creative framework helps you see your current garden clearly, and build the garden you want to grow deliberately.

GET INSTANT ACCESS

FOR BRANDS: CONSULTING, WORKSHOPS AND FRACTIONAL

Brand Strategy

Clarify what you stand for and how to say it.
Competitive Landscape
Audience & Cultural Insight
Brand Positioning
Strategic Narrative
Your Unique POV
Growth Strategy

Grow in a way that feels aligned, focused, and sustainable.
GTM/ Entering New Markets
Utilising Your Data
Your IRL x URL Growth Ecosystem
Integrating Paid Channels
Campaign Planning
Workshops

High-impact strategy sessions for founders and teams.
Post-Social Media Growth Strategy
Redefining Success for Your Marketing Team
Fractional Support

Ongoing strategic partnership without hiring in-house.
Monthly Strategy Advisory across Brand and Growth

GET IN TOUCH

READ THE LATEST FROM BROKEN GROWTH

Hello!

I’m Matilda Lucy. I'm a strategist and fractional marketing leader based in London.

Alongside consulting and fractional work, I support one person businesses to grow creative ecosystems via my quarterly group program The Creative Growth Strategy Sprint, the Design Your Business Garden framework, and my Substack Broken Growth.

CONTACT

"Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team."

DANIELA MIRANDA, MARKETING @ LIME
"Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy."

ALICE PELTON, FOUNDER @ THE LOWDOWN
“Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. Your strategy was like a breath of fresh air. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

HARRIET MORTON-LIDDLE, CO-FOUNDER @ NUGGET SAVINGS
"Matilda has been invaluable in the help she has given us at Trail. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!"

GEMMA THOMAS, GROWTH @ TRAIL APP