Clarity, strategy, and momentum for small brands with big ideas.

FOR SOLO BUSINESS OWNERS: THE BROKEN GROWTH STRATEGY SPRINT

You didn’t leave behind your corporate career to design and grow a one person using big biz playbooks.

Create your weird and wonderful creative growth strategy in the six week group Broken Growth Strategy Sprint.

Spring cohort kicks off April 1st. Max 10 spots.

FIND OUT MORE

FOR BRANDS: CONSULTING, WORKSHOPS AND FRACTIONAL

Brand Strategy

Clarify what you stand for and how to say it.
Competitive Landscape
Audience & Cultural Insight
Brand Positioning
Strategic Narrative
Your Unique POV
Growth Strategy

Grow in a way that feels aligned, focused, and sustainable.
GTM/ Entering New Markets
Utilising Your Data
Your IRL x URL Growth Ecosystem
Integrating Paid Channels
Campaign Planning
Workshops

High-impact strategy sessions for founders and teams.
Post-Social Media Growth Strategy
Redefining Success for Your Marketing Team
Fractional Support

Ongoing strategic partnership without hiring in-house.
Monthly Strategy Advisory across Brand and Growth

GET IN TOUCH

READ THE LATEST FROM BROKEN GROWTH

Hello!

I’m Matilda. I'm a strategist, startup advisor, and fractional marketing leader based in London.

I've worked with brands like Lime, Sonos, Weleda, and The London Institute of Photography, launching into new markets, driving millions of app downloads, and building growth strategies that led to multi-million pound acquisitions. I got quite good at growing things.

But after several years of running my own consultancy, the voice in my head questioning "growth at what cost?" just kept getting louder.

In 2024, I started writing Broken Growth, a Substack now read by 2,000+ people, exploring what successful growth actually means when our planet of finite resources is on fire.

This evolved into the Broken Growth Strategy Sprint, a group programme for one-person businesses who Building Broken Growth as a home for one-person businesses who want to grow business ecosystems that are creative extensions of who they are.

Always keen to chat about balancing freelance life with being a toddler mum, the best pub roasts in SE London, and your favourite current exhibition.

CONTACT

"Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team."

DANIELA MIRANDA, MARKETING @ LIME
"Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy."

ALICE PELTON, FOUNDER @ THE LOWDOWN
“Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. Your strategy was like a breath of fresh air. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

HARRIET MORTON-LIDDLE, CO-FOUNDER @ NUGGET SAVINGS
"Matilda has been invaluable in the help she has given us at Trail. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!"

GEMMA THOMAS, GROWTH @ TRAIL APP