Clarity, strategy, and momentum for small brands with big ideas.

Hello!

I’m Matilda Lucy, a strategist, advisor and fractional marketing leader helping you to redefine your idea of successful growth and how you get there.

My modular approach to strategy blends brand and growth, helping you to clarify your message, focus your energy, and build post-social digital ecosystems that grow with you for the long run.

I write the almost weekly Substack Broken Growth exploring what successful growth means for small, creative businesses today.

If you’re interested in working together, you can book a free intro call in my cal here — I’d love to hear what you’re building.

CONTACT

SERVICES

FOR BRANDS

Brand Strategy

Clarify what you stand for and how to say it.
Competitive Landscape
Audience & Cultural Insight
Brand Positioning
Strategic Narrative
Your Unique POV
Growth Strategy

Grow in a way that feels aligned, focused, and sustainable.
GTM/ Entering New Markets
Utilising Your Data
Your IRL x URL Growth Ecosystem
Integrating Paid Channels
Campaign Planning
Workshops

High-impact strategy sessions for founders and teams.
Post-Social Growth Strategy Workshop
Custom Strategy Days + Guest Sessions
Fractional Support

Ongoing strategic partnership without hiring in-house.
Monthly Strategy Advisory across Brand and Growth

FOR SOLO BUSINESS OWNERS

You didn’t leave behind your corporate career to design and grow a one person using big biz playbooks.

Create your weird and wonderful creative growth strategy in a six week group sprint.

Sprint #2 kicks off in March.

Find out More

READ BROKEN GROWTH

“Matilda this was so helpful and clarifying, my wheels have been turning all day in the best of ways! I feel like I finally have a clear way forward, and SO damn happy to be doing it without social media. Thank you again for your sharp insights and ideas! 10/10 🙌”

TAYLOR GAGE, FOUNDER @ REWILDING [ANTI SOCIAL GROWTH AUDIT]
“Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. Your strategy was like a breath of fresh air. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

HARRIET MORTON-LIDDLE, CO-FOUNDER @ NUGGET SAVINGS [ANTI SOCIAL GROWTH AUDIT]
"Matilda has been invaluable in the help she has given us at Trail. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!"

GEMMA THOMAS, GROWTH @ TRAIL [MARKETING STRATEGY]
"Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy."

ALICE PELTON, FOUNDER @ THE LOWDOWN [GROWTH STRATEGY]
"Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team."

DANIELA MIRANDA, MARKETING @ LIME [MARKETING STRATEGY]

My Approach to Growth

Growth is about more than cash

Successful growth combines revenue x community x impact.

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.

Grow for the long run

Combining quick wins with long-term investments, We’ll create an ecosystem that is platform-agnostic and built to last.

Let’s Work

Together

"Consulting + Support" in bold black text on a light green background

Want to bring fresh perspective and cross-channel digital marketing expertise to a specific project?

CONTACT

Clarity, strategy, and momentum for small brands with big ideas.

Brand Strategy

Growth Strategy

Workshops

Fractional Support

“Matilda this was so helpful and clarifying, my wheels have been turning all day in the best of ways! I feel like I finally have a clear way forward, and SO damn happy to be doing it without social media. Thank you again for your sharp insights and ideas! 10/10 🙌”

“Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. Your strategy was like a breath of fresh air. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

"Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy."

"Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team."

My Approach to Growth

Let’s Work

Together

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