It’s not just you—there’s been a vibe shift. We’re tired of scrolling through endless ads and AI-generated slop. It’s time to change how we grow online. Coming?
Hello!
I’m Matilda Lucy, a digital marketing strategist challenging our collective obsession with growth and the way we chase it online.
Most brands stick to the same old growth playbook—“grow as much as we can, as fast as we can.” But it's not working and our digital spaces feel flat.
With over 10 years of experience in organic and paid marketing for consumer brands like Pamono, Lime, Weleda, and The Lowdown, I’ve spent a lot of time thinking about how we use the internet—and how it uses us.
Now, I’m using my expertise and anti-growth-at-all-costs approach to help business leaders like you redefine your goals, break free from relying on algorithm-dominated spaces, and uncover sustainable, playful growth opportunities.
Anti Social Growth Audit
Anti Social Growth Audit
Ready to stop relying on social media but not sure where to start? We’ll zoom out on all the possible ways to grow your business online before zooming in on the best opportunities for you.
HOW CAN WE WORK TOGETHER?
CONSULTING
Paid + organic marketing consulting for brands ready to grow differently online.
ANTI SOCIAL GROWTH AUDIT
Want to be less reliant on socials but don’t know where to start? Time to find out.
WORKSHOPS
Workshops for marketing teams, founders, and students on how to grow online without relying on social media.
My Approach to Digital Growth
Growth is about more than cash
Successful growth combines revenue x community x impact.
Keep digital weird
Break the rules to stand out in your category.
The digital worlds we build shape the real-world futures we live in
URL and IRL are intrinsically linked.
Grow for the long run
Today’s TikTok is tomorrow’s Facebook. We’ll create an ecosystem that is platform-agnostic.
Let’s Work
Together
Want to bring fresh perspective and cross-channel digital marketing expertise to a specific project?