Clarity, strategy, and momentum for small brands with big ideas.
Hello!
I’m Matilda, a strategist, writer, and advisor working with founders building meaningful brands in a noisy digital world.
I utilise the skills and experience gained from a decade growing VC- backed startups like Lime and Pamono with a growth at all costs approach to grow small brands with big ideas for the long run.
My modular approach to strategy blends brand and growth, helping you to clarify your message, focus your energy, and build post-social digital ecosystems that grow with you for the long run.
I’m here to make your brand growth feel joyful, creative and expansive.
Alongside client projects I write Broken Growth, a weekly newsletter exploring how and why we grow brands at all when the world is on fire.
If you’re interested in working together, you can book a free intro call in my cal here — I’d love to hear what you’re building.
SERVICES
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Brand Strategy
Clarify what you stand for and how to say it.
Competitive Landscape
Audience & Cultural Insight
Brand Positioning
Strategic Narrative
Your Unique POV
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Growth Strategy
Grow in a way that feels aligned, focused, and sustainable.
Utilising Your Data
Your IRL x URL Growth Ecosystem
Integrating Paid Channels
Campaign Planning
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Workshops
High-impact strategy sessions for founders and teams.
Post-Social Growth Strategy Workshop
Custom Strategy Days + Guest Sessions
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Fractional Support
Ongoing strategic partnership without hiring in-house.
Monthly Strategy Advisory across Brand and Growth
My Approach to Digital Growth
Growth is about more than cash
Successful growth combines revenue x community x impact.
Keep digital weird
Break the rules to stand out in your category.
The digital worlds we build shape the real-world futures we live in
URL and IRL are intrinsically linked.
Grow for the long run
Combining quick wins with long-term investments, We’ll create an ecosystem that is platform-agnostic and built to last.
Let’s Work
Together
Want to bring fresh perspective and cross-channel digital marketing expertise to a specific project?