Growth strategy for startups making the real world a better place 2 b.

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Hello!

I’m Matilda

With 10 years of experience growing brands like Pamono, Lime, and Weleda, I help founders and teams (re)define their goals and discover playful growth paths that aren’t social media algo-dependent.

Based in London, I support startups across Europe and the US, guest lecture on early-stage strategy, and write Broken Growth, a newsletter reimagining how and why we grow brands online today.

HOW CAN WE WORK TOGETHER?

  • 1 hour strategy call to discuss where your startup’s growth opportunities lie beyond social media. 

    I’ll help you to identify the growth opportunities lie for your business at each stage of the consumer lifecycle away from social media so that you can start to build ownable, sustainable growth into the DNA of your business.

    You’ll walk away with clarity on where your growth opportunities lie online.

    Call recording and transcript included.

  • Start-up founders who feel reliant on Meta ads (or another platform - but this is the usual suspect!) for growth and want to understand what the alternative, sustainable growth opportunities are.

  • The first step to building a business that grows sustainably and for the long run online is to identify what best opportunities are for you.

    Social media platforms once designed for connection are now filled with ads and AI slop. In this pay-to-play environment, it’s increasingly difficult to create content that cuts through the noise and fosters meaningful connections.

    This audit zoom outs and see the full range of possibilities for growing your business online before zooming in on the best opportunities for you. 

    You’ll walk away understanding the role social media plays in your business today and. how you can grow elsewhere at each stage of the consumer lifecycle (attracting, converting, retaining).

  • Founders and marketers of b2c brands who have driven successful growth via the usual suspect platforms over the past decade and now want to understand how other digital spaces could integrate into their growth plan.

03 Growth Strategy + Support

  • Strategic, hands-on growth support for startups at an inflexion point. I will design the work depending on your specific needs but problems I can solve for your business fall into three categories:

    Analysis

    Digital landscape research and analysis of the performance of your current digital channels vs their purpose in your overall plan.

    Strategy

    Growth and content strategy from which we can create a roadmap and action plan to reach your 6-24 month goals.

    Support

    Tailored support across paid media, content strategy, SEO, analytics + reporting.

  • I specialise in working with small businesses and startups that are ready to scale and need expert guidance or ongoing strategic support to do so.

  • Collaborating with Matilda has been an absolute game-changer for Morgan's online presence. Matilda optimized our website's performance, implemented SEO strategies, and set up Google Analytics reports that have become our compass for success. Her insights have given us a profound understanding of our audience, turning data into actionable strategies. If you're looking to elevate your online game, Matilda is the expert you want on your team

    HANNAH CRITCHLEY, MARKETING @ MORGAN FURNITURE

  • Matilda has been invaluable in the help she has given us at Trail. When she started working with us we had a very manual sales-led approach and were struggling to get inbound leads. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!

    GEMMA THOMAS, GROWTH @ TRAIL

  • Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy.

    ALICE PELTON, FOUNDER @ THE LOWDOWN

  • Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team.

    DANIELA MIRANDA, MARKETING @ LIME

My Approach to Digital Growth

Growth is about more than cash

Successful growth combines revenue x community x impact. 

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.

Grow for the long run

Today’s TikTok is tomorrow’s Facebook. We’ll create an ecosystem that is platform-agnostic.

Let’s Work

  Together  

Want to bring fresh perspective and cross-channel digital marketing expertise to a specific project?