Digital strategy + growth support for brands making the real world a better place 2 b.

Hello!

I'm Matilda, a digital strategist challenging the conventional growth playbook for early-stage brands.

With over a decade of experience scaling VC-backed startups like Lime, Pamono, and The Lowdown, I help businesses (re)define success and scale sustainably (goodbye growth at all costs 👋).

I created the Anti Social Growth Audit to support brands to diversify beyond Meta and uncover sustainable growth strategies that don't rely on broligarch-owned algos.

Alongside working with brands, I offer 1:1 strategy sessions for solopreneurs and creative freelancers, and write the weekly newsletter Broken Growth.

My work is underpinned by the belief that in a world of finite resources, striving for endless growth via a handful of social platforms designed to commodify attention isn’t the best we can do!

HOW CAN WE WORK TOGETHER?

My Services

  • “Matilda this was so helpful and clarifying, my wheels have been turning all day in the best of ways! I feel like I finally have a clear way forward, and SO damn happy to be doing it without social media. Thank you again for your sharp insights and ideas! 10/10 🙌”

    TAYLOR GAGE, FOUNDER @ REWILDING [ANTI SOCIAL GROWTH AUDIT]

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My Approach to Digital Growth

Growth is about more than cash

Successful growth combines revenue x community x impact. 

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.

Grow for the long run

Combining quick wins with long-term investments, We’ll create an ecosystem that is platform-agnostic and built to last.

Let’s Work

  Together  

"Consulting + Support" in bold black text on a light green background

Want to bring fresh perspective and cross-channel digital marketing expertise to a specific project?