Hey I’m Matilda, a digital strategist interested in reimagining how and why we grow brands online.

ABOUT

Copy-and-paste growth playbooks don't work anymore because the way we live online has changed and we can smell brand bullshit a mile off.

Now is a great time to redefine what digital success means for your business and reimagine the journey you’ll take to get there. You don’t need to rely on social media or chase vanity metrics.

I have 10 years of experience growing brands like Pamono, Lime, Weleda, and The Lowdown via paid and organic channels (content, SEO, email, ads).

I use my expertise and anti-growth-at-all-costs approach to help business leaders like you redefine your goals, break free from relying on algorithm-dominated spaces, and uncover sustainable, playful growth opportunities.

I’m now based in South London via Manchester, Berlin, and Lyon.

WHERE   

YOU’LL   

FIND ME:

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On a weekday:
Nerding out in Notion

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On a rainy day:
In the South London Gallery book shop

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On a Sunday:
Having a roast at the pub

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Almost every day:
At the park with my toddler

  • Matilda was a great help in our planning for London when we first launched lime there, as well as in managing campaigns afterwards. She's reliable, organized and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team.

    DANIELA MIRANDA, MARKETING @ LIME

  • Matilda has been invaluable in the help she has given us at Trail. When she started working with us we had a very manual sales-led approach and were struggling to get inbound leads. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!

    GEMMA THOMAS, GROWTH @ TRAIL

  • Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy.

    ALICE PELTON, FOUNDER @ THE LOWDOWN

  • Collaborating with Matilda has been an absolute game-changer for Morgan's online presence. Matilda optimized our website's performance, implemented SEO strategies, and set up Google Analytics reports that have become our compass for success. Her insights have given us a profound understanding of our audience, turning data into actionable strategies. If you're looking to elevate your online game, Matilda is the expert you want on your team

    HANNAH CRITCHLEY, MARKETING @ MORGAN FURNITURE