Hey I’m Matilda, a digital strategist interested in reimagining how and why we grow brands online.
ABOUT
Copy-and-paste growth playbooks don't work anymore because the way we live online has changed and we can smell brand bullshit a mile off.
Now is a great time to redefine what digital success means for your business and reimagine the journey you’ll take to get there. You don’t need to rely on social media or chase vanity metrics.
I have 10 years of experience growing brands like Pamono, Lime, Weleda, and The Lowdown via paid and organic channels (content, SEO, email, ads).
I use my expertise and anti-growth-at-all-costs approach to help business leaders like you redefine your goals, break free from relying on algorithm-dominated spaces, and uncover sustainable, playful growth opportunities.
I’m now based in South London via Manchester, Berlin, and Lyon.
WHERE
YOU’LL
FIND ME:
🔌
On a weekday:
Nerding out in Notion
🌧️
On a rainy day:
In the South London Gallery book shop
🍷
On a Sunday:
Having a roast at the pub
🌳
Almost every day:
At the park with my toddler