Hey, I’m Matilda. I help you reach your goals online without chasing endless growth or relying on social media algorithms.

ABOUT

Over the last ten years, I’ve led on digital growth + content strategy for VC-backed startups and household brands.

Today, I partner with businesses redefining success beyond the "growth at all costs" mindset that are ready to move beyond social media algorithms to achieve their goals.

I work with brilliant consumer apps, subscriptions, and membership models with a particular focus on lifestyle, parenting, health and the arts.

Together, we’ll build the digital ecosystem, brand narrative, and content plan that drives meaningful growth and maximises your impact on and offline.

Alongside client projects I write the weekly newsletter Broken Growth interrogating why and how we grow brands online today. I believe that, on our planet of finite resources, striving for endless growth via a handful of social platforms designed to commodify attention isn’t the best we can do!

I’m based in SE London and working with clients globally.

Email me hey@matildalucy.com or book an intro call into my cal and say hi.

• How do we build a digital ecosystem that isn’t dependent on social media?
• How do we define successful growth on our own terms?
• How do we compete against legacy brands online?
• How do we find our people online?
• Which channels should we invest in next?
• What do our audience love that we don’t know about yet?
• How can we make showing up online feel more like play?
• How do we enter a new market that has zero idea about our brand?

Questions that light me up:

WHERE   

YOU’LL   

FIND ME:

🔌

On a weekday:
Showing equal love to data + stories

🌧️
On a rainy day:
In the South London Gallery book shop

🍷
On a Sunday:
Having a roast at the pub

🌳
Almost every day:
At the park with my toddler

  • Matilda was a great help in our planning for London when we first launched lime there, as well as in managing campaigns afterwards. She's reliable, organized and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team.

    DANIELA MIRANDA, MARKETING @ LIME

  • Matilda has been invaluable in the help she has given us at Trail. When she started working with us we had a very manual sales-led approach and were struggling to get inbound leads. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!

    GEMMA THOMAS, GROWTH @ TRAIL

  • Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy.

    ALICE PELTON, FOUNDER @ THE LOWDOWN

  • Collaborating with Matilda has been an absolute game-changer for Morgan's online presence. Matilda optimized our website's performance, implemented SEO strategies, and set up Google Analytics reports that have become our compass for success. Her insights have given us a profound understanding of our audience, turning data into actionable strategies. If you're looking to elevate your online game, Matilda is the expert you want on your team

    HANNAH CRITCHLEY, MARKETING @ MORGAN FURNITURE