Sustainable growth advisory + support for brands making the real world a better place to be.

WORK WITH ME

As a strategic growth advisor and partner to startups and solopreneurs, I support you to attract, convert, and retain your ideal people online without relying on legacy social platforms.

My Services

  • A 1:1 strategy session to support freelance creatives and solopreneurs discover growth opportunities beyond social media. Full details here.

  • A comprehensive digital audit for pre-series A startups. We’ll zoom out on your goals and digital landscape in order to zoom in on the specific opportunities for your brand to play, grow and thrive beyond social algos. Full details here.

  • Advisory support for pre-series A startups growing subscriptions or memberships. As your growth partner, I help set the trajectory and plan of action to achieve your growth goals.

  • A plug and play option to insert a senior growth + marketing specialist into your team. My expertise lies in growing consumer apps, memberships, and subscriptions models.

  • Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team.

    DANIELA MIRANDA, MARKETING MANAGER @ LIME

  • Collaborating with Matilda has been an absolute game-changer for Morgan's online presence. Matilda optimized our website's performance, implemented SEO strategies, and set up Google Analytics reports that have become our compass for success. Her insights have given us a profound understanding of our audience, turning data into actionable strategies. If you're looking to elevate your online game, Matilda is the expert you want on your team

    HANNAH CRITCHLEY, MARKETING MANAGER @ MORGAN FURNITURE

  • Matilda has been invaluable in the help she has given us at Trail. When she started working with us we had a very manual sales-led approach and were struggling to get inbound leads. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!

    GEMMA THOMAS, HEAD OF GROWTH @ TRAIL

  • Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy.

    ALICE PELTON, FOUNDER @ THE LOWDOWN

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My Approach to Digital Growth

Earth from space, Americas view

Growth is about more than cash

Successful growth combines revenue x community x impact. 

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.  

Grow for the long run

Today’s TikTok is tomorrow’s Facebook. We’ll create an ecosystem that is platform-agnostic.

• How do we build a digital ecosystem that isn’t dependent on social media?
• How do we compete against legacy brands online?
• How do we grow sustainably and profitably?
• How do we bring more relevant traffic to my website?
• How should we scale our advertising efforts?
• Which digital platforms should we prioritise next?
• How can we make showing up online feel more like play?
• How do we enter a new market that has zero idea about our brand?

Questions that light me up: