THE ANTI SOCIAL GROWTH AUDIT

Get Total Clarity on How to Grow Beyond Social Media.

You’re bored of chasing trends. Acquisition costs keep rising. Instagram and TikTok aren’t driving growth like they used to.

Stop worrying about stagnant growth and move into your next chapter of growth beyond relying on big social.

Within one month you will

  • Be Crystal Clear on What Success Looks Like

    Increasing specific societal or environmental impact? $50k MRR? More freedom in your week? We get clear on the end goal + work backwards from there.

  • Know Where Else to Focus Your Efforts

    Goodbye to relying on broligarch algos. You’ll be leading the way in growing elsewhere.

  • Nail Your POV + Conversations to Lead

    We’ll define the conversations you are perfect to lead in your industry in order to attract your people.

Is now the moment to invest in growth beyond social media?

• Instagram used to drive new customers but doesn’t any longer.
• You want to create content + grow on your own terms and not be a slave to the algos.
• Your messages + content topics have become diluted and you know that getting clear on your POV is the secret to sustainable success.
• You want a digital ecosystem that moves people through each customer lifecyle stage from new to your world to raving about your world to others.

“Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

— Harriet Morton Liddle - Co-Founder @ Nugget

This audit is the blueprint that makes reaching + converting customers beyond social media easy

  • Unlock New Digital Channels

    Get specific, tailored recommendations on where to grow beyond the algorithms and endless scroll.

  • Future Proof Your Business

    As social platforms get noisier and more controlled by AI, build a strategy that puts you in charge of your reach and build in line with your values.

  • Lead Conversations that Spark Conversions

    Understand + own the content topics that will attract your people and spark conversations.

  • “Matilda this was so helpful and clarifying, my wheels have been turning all day in the best of ways! I feel like I finally have a clear way forward, and SO damn happy to be doing it without social media. Thank you again for your sharp insights and ideas! 10/10 🙌”

    TAYLOR GAGE, FOUNDER @ REWILDING [ANTI SOCIAL GROWTH AUDIT]

  • “Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. Your strategy was like a breath of fresh air. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

    HARRIET MORTON-LIDDLE, CO-FOUNDER @ NUGGET SAVINGS [ANTI SOCIAL GROWTH AUDIT]

  • "Matilda has been invaluable in the help she has given us at Trail. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!"

    GEMMA THOMAS, GROWTH @ TRAIL [MARKETING STRATEGY]

  • "Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy."

    ALICE PELTON, FOUNDER @ THE LOWDOWN [GROWTH STRATEGY]

  • "Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team."

    DANIELA MIRANDA, MARKETING @ LIME [MARKETING STRATEGY]

What’s included?

  • Your Growth Goals

    We clarify why you’re building your business and the north star metrics that keep will you on track to reaching these goals.

  • Your Growth Ecosystem Map

    That charts how your on and offline touch points can work together to drive cyclical growth.

  • Your Channel Opportunities

    Where and how can you connect and convert in other spaces?

  • Your Convo Topics + POV

    The not so secret sauce to connection beyond social is being associated with a topic no matter IRL or URL.

  • BONUS FREE STRATEGY CALL

    When you book the Anti Social Growth Audit before 7th April!

The Anti Social Growth Audit

  • For solopreneurs and pre-Series A startups who want a smarter, more sustainable way to grow.

    You’ve spent years driving growth through social media, but you know the landscape is shifting. Now is the moment to explore new, more resilient ways to reach your audience and grow your business.

    • Your Growth Goals - and your north star metrics that keep will you on track to reaching these goals.

    • Your Growth Ecosystem Map – That charts how your on and offline touch points can work together to drive cyclical growth.

    • Your Channel Opportunities – How can you connect and convert in other spaces?

    • Your Convo Topics + POV The secret sauce to connection beyond social is being associated with a topic no matter the on or offline space. These are yours!

    • A Prioritized Action Plan – A step-by-step roadmap tailored to your brand, so you can immediately start implementing a winning, sustainable growth strategy.

    BONUS FREE 1 hour strategy call with Matilda anytime within the next 3 months if you book before 7th April (worth £299).

    1. Free Intro Call – A quick chat to see if we’re the right fit.

    2. Pre-Work (1 Hour) – You’ll receive a Google Doc with key questions about your business and goals, plus any access/logins I’ll need.

    3. Kickoff Call (30 Min) – We’ll dive into your current growth strategy and big-picture goals.

    4. Audit (2 Weeks) – I’ll analyze your business, uncover growth opportunities, and map out your Anti-Social Growth Strategy.

    5. Final Call (30 Min) – We’ll go through the findings and next steps, so you can start implementing right away.

    PLUS BONUS strategy call with Matilda if you book before 7th April (worth £299).

  • The Anti-Social Growth Audit is 1800 GBP a one-time investment that will help you unlock long-term, sustainable growth without relying on social media.

    Payment plans available - please ask.

Plus BONUS FREE 1:1 strategy call with Matilda when you book before April 7th.

HAVE WE MET YET?

I’m Matilda Lucy, a digital strategist challenging our collective obsession with growth and the way we chase it online.

With over 10 years of experience in organic and paid marketing for consumer brands like Pamono, Lime, Weleda, and The Lowdown, I’ve spent a lot of time thinking about how we use the internet—and how it uses us.

Now, I use my expertise to help brands like yours redefine what success looks like to you and achieve it through long-term, sustainable growth that doesn’t rely on Mark or Elon’s algos. I ask questions, spot patterns, and join the dots to help you see alternative digital paths.

My role as an external partner is to zoom out on your market, digital ecosystem, and ideal customer in order to zoom in with laser focus on the digital activities that will enable you to grow in ways that feel great. 

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FAQs

  • Your blueprint for your next chapter of growth beyond social media. It maps out where else to play and how to show up there in order to attract and convert your dream people.

  • Of course! I’m not here to tell you to ditch social media if it's working for you. I’m here to help you balance your efforts and highlight the opportunities for you to grow elsewhere you might currently be missing.

  • Absolutely. The audit comes with a clear, prioritised plan of recommendations to implement the findings. It is designed to become a working document for your team and has become the guiding growth document for previous clients!

  • After we have worked together on the audit, we can continue working together in an advisory or fractional capacity.

  • I will audit every digital marketing touchpoint you currently use as well as basing recommendations across all digital channels depending what makes sense for you. I have 10+ years experience planning and executing marketing campaigns across paid and digital channels.

  • I use Chat GPT and Claude as part of my research process alongside other on and offline desk research.

    1. Book a discovery call.

    2. On the call: I talk you through the audit in more detail and get to know you and your business a little more.

    3. If we're a good fit, we find a date that works for kickoff call and get going!