You’ve grown this far without a solid plan. Nice one! It’s the only way to start learning. Now it’s strategy time.

WORK WITH ME

Growth Audit

You're a founder or marketing lead pre-1mil ARR. Your product is chef’s kiss, you have built your inner circle of engaged users but growth has plateaued and you’re unsure how to unlock the next level. New channels? Ad spend? What should you be talking about? Navigating the digital landscape feels like a puzzle missing a few key pieces.

This one-day digital audit cuts all the fluff. You walk away with an analysis of everything you’re currently doing online, fresh growth ideas from a startup specialist, and recommendations to capitalise on and prioritise the opportunities you’re currently sleeping on.

Strategy

A solid digital strategy unites all your marketing efforts so that you never have that “Are we posting the right thing here?” feeling again. Whether the goal is to raise your next round, hit 100k app downloads, or 10x subscribers, a creative, data-led strategy will take you there.

Your strategy to win doesn’t need to be complicated but it does need to cut through and outlive social media platform trends. I’ll create an ORGANIC (messaging, website, SEO) and/or PAID (Google Ads, social ads, partnerships) marketing strategy that gives your team the map to growth.

Support

Want to bring a fresh perspective to a specific project? You can hire me for a one-off workshop, project or on an ongoing basis to plug the gap of a senior marketer in your team. My expertise is in growing apps and platforms through content marketing, SEO and digital advertising.

  • Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team.

    DANIELA MIRANDA, MARKETING MANAGER @ LIME

  • Collaborating with Matilda has been an absolute game-changer for Morgan's online presence. Matilda optimized our website's performance, implemented SEO strategies, and set up Google Analytics reports that have become our compass for success. Her insights have given us a profound understanding of our audience, turning data into actionable strategies. If you're looking to elevate your online game, Matilda is the expert you want on your team

    HANNAH CRITCHLEY, MARKETING MANAGER @ MORGAN FURNITURE

  • Matilda has been invaluable in the help she has given us at Trail. When she started working with us we had a very manual sales-led approach and were struggling to get inbound leads. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!

    GEMMA THOMAS, HEAD OF GROWTH @ TRAIL

  • Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy.

    ALICE PELTON, FOUNDER @ THE LOWDOWN

Know you’re ready to grow but not sure what to focus on next? Let’s work it out together. Book a free consultation here. 



CLIENTS

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• How do we build a digital ecosystem that isn’t dependent on social media?
• Our content is boring us! We need a new strategy. 
• How do we compete against legacy brands online?
• How do we bring more relevant traffic to my website?
• How should we scale our advertising efforts?
• Which digital platforms should we prioritise next?
• Our Google Analytics is a mess. How can we make the data useful?
• How do we enter a new market that has zero idea about our brand?

Questions that light me up:

My Approach to Digital Growth

Growth is about more than cash

Successful growth combines revenue x community x impact. 

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.  

Grow for the long run

Today’s TikTok is tomorrow’s Facebook. We’ll create an ecosystem that is platform-agnostic.

Frequently Asked Questions

  • No. The thread that unites my clients is that they are disruptive brands changing their markets and making the world a better place to be e.g. Lime is making greener cities and The Lowdown is empowering women by sharing healthcare experiences. I don’t work with fashion or beauty brands.

  • Obviously it depends on your business, goals, and the channels we’re working with but as standard I will include: market research, competitor landscape, audience pain points, channel breakdown, content strategy, KPIs, test + learn framework.

  • No! Most of my experience is with startups but I apply the same thinking to brands of all sizes. If you’re willing to do lots of experimenting and learn on the go we’ll be a good fit :)

  • I’d love to! I can either come to your office or host you at my coworking space. Of course all of our work together can also take place URL if you’d prefer.

  • No! I left working for agencies and startups because I saw a gap to fill. Big picture strategy WITH hands on implementation support. I’ve been helping brands in this way for 4 years now and know it works.