Digital strategy + growth support for brands making the real world a better place 2 b.

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Hello!

I'm Matilda, a digital strategist challenging the conventional growth playbook for early-stage brands.

With over a decade of experience scaling VC-backed startups like Lime, Pamono, and The Lowdown, I help businesses (re)define success and scale sustainably (goodbye growth at all costs 👋).

I created the Anti Social Growth Audit to support brands to diversify beyond Meta and uncover sustainable growth strategies that don't rely on broligarch-owned algos.

Alongside working with brands, I offer 1:1 strategy sessions for solopreneurs and creative freelancers, and write the weekly newsletter Broken Growth.

My work is underpinned by the belief that in a world of finite resources, striving for endless growth via a handful of social platforms designed to commodify attention isn’t the best we can do!

HOW CAN WE WORK TOGETHER?

My Services

  • A 1:1 strategy session to support freelance creatives and solopreneurs discover growth opportunities beyond social media. Full details here.

  • A comprehensive digital audit for pre-series A startups. We’ll zoom out on your goals and digital landscape in order to zoom in on the specific opportunities for your brand to play, grow and thrive beyond social algos. Full details here.

  • Advisory support for pre-series A startups growing subscriptions or memberships. As your growth partner, I help set the trajectory and plan of action to achieve your growth goals.

  • A plug and play option to insert a senior growth + marketing specialist into your team. My expertise lies in growing consumer apps, memberships, and subscriptions models.

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  • “Matilda this was so helpful and clarifying, my wheels have been turning all day in the best of ways! I feel like I finally have a clear way forward, and SO damn happy to be doing it without social media. Thank you again for your sharp insights and ideas! 10/10 🙌”

    TAYLOR GAGE, FOUNDER @ REWILDING [ANTI SOCIAL GROWTH AUDIT]

  • “Before working with Matilda, I felt completely overwhelmed by the pressure to rely on social media for business growth. Your strategy was like a breath of fresh air. You helped us see beyond the social media frenzy and identify a range of strategies to help us move forward.”

    HARRIET MORTON-LIDDLE, CO-FOUNDER @ NUGGET SAVINGS [ANTI SOCIAL GROWTH AUDIT]

  • "Matilda has been invaluable in the help she has given us at Trail. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!"

    GEMMA THOMAS, GROWTH @ TRAIL [MARKETING STRATEGY]

  • "Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy."

    ALICE PELTON, FOUNDER @ THE LOWDOWN [GROWTH STRATEGY]

  • "Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team."

    DANIELA MIRANDA, MARKETING @ LIME [MARKETING STRATEGY]

My Approach to Digital Growth

Growth is about more than cash

Successful growth combines revenue x community x impact. 

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.

Grow for the long run

Combining quick wins with long-term investments, We’ll create an ecosystem that is platform-agnostic and built to last.

Let’s Work

  Together  

Want to bring fresh perspective and cross-channel digital marketing expertise to a specific project?